We work with people who have fantastic ideas and broad reach: experts, authors, consultants, and speakers who have leading-edge content. Our clients have successful businesses, and want to expand their engagement with their audiences through online education. They love their jobs and lives, however, and don’t have the time or desire to build another entire business.
How We Help
Ideas Unleashed turns an expert’s ideas into money. We take on the work and coordination of building a business, so they can spend their time on their creativity and life. We create a partnership that develops curriculum based on their work, and delivers it to their audience in many different formats.
What We Do For You
We learn an expert’s material and design a saleable curriculum structured around the main idea. We pick the content which will broadcast their message the strongest, and which will directly address the largest market for ideas among their audience.
We compile and organize the expert’s information assets, along with the materials we’ve developed, to make sure it is all released in keeping with the strategy.
We create information assets for the strategy we’ve designed, including ebooks, webinars, blog posts, white papers, videos, articles, and live events.
We market the content. We search engine optimize anchor articles, run market tests, manage email lists, create landing pages, and run product launches to translate the curriculum into revenue. We look for opportunities to create affiliate and joint-venture relationships that can lead to additional income.
We oversee and conduct all the phases of the process. We make sure the tactics align with the strategy, and that all contact with the expert’s audience is aligned towards building a loyal community. Instead of spending their time hiring, managing, and coordinating a crowd of consultants to carry out these phases and keep them operating in alignment, our partners can spend their time doing what they do best, while Ideas Unleashed does all the coordination.
The Veranda Partnership
Authors, speakers and consultants develop great ideas and tremendous expertise. They deliver their expertise in many forms, and the internet provides the opportunity to build passive income by delivering their expertise as online courses, webinars, and eBooks. But building and running the back end of an information business takes a ton of work and endless time, leaving those idea makers with no time to do what they do best– make ideas! That’s where we come in. Our signature arrangement is the Veranda Partnership. The content expert sits on the veranda enjoying life, while we handle the complexity of creating and running their content business behind the scenes. Our ultimate goal is to become full partners in creating and running the thought leader’s information business. Even if we start working on one specific part of the business, we bring our full capabilities to the table. We are capable of taking on every part of the process for a Veranda Partnership, from creating a strategy to managing the entire operation. In a Veranda Partnership, the only work an expert needs to put in is communicating their brightest ideas and vision for the business, so we can make it happen.
The Book Launch Power-Up
The high energy, high exposure period during the launch of a new book is a potent time for an expert to spread their ideas to the world. But when there are TV spots, interviews and book signings to make all day every day for a month, there’s often no time or energy left at the end of the day to think long term, about creating an ongoing venue for ideas from the book after the launch. A scaled down version of the Veranda Partnership, the Book Launch Power-Up aims to blast an expert’s content business into liftoff, while they conduct the launch of new book or product. At Ideas Unleashed, managing the work on in full is our specialty. In this partnership, we arrange to create experts a short term but high-powered sprint of written work and media to sell, directly complimentary to the efforts of the book launch and publishing company. We set up an educational business based on the book, so the audience watching the book launch unfold have a place to go for more ideas directly. And once the Book Launch Power-Up is finished, Ideas Unleashed can continue to run the business, and unleash the ideas!
If you want to discuss working in partnership, please contact us.